Practically for the same reason you wear nice clothes, riders decide to customize their motorcycles. You want to fit it perfectly to your style. You want to adjust everything to its optimum performance and comfort. And of course, you want to get that uniqueness out of the design. Every rider likes to see heads turning after his custom motorcycle. It adds to the pleasure, and it just feels fantastic. You want to hear people say nice things about you, and it makes you happy to hear compliments about your two-wheeled beauty as well.